AMAZON AIR PILOT UNIFORM STYLE GUIDE

Designing a photography-led guide for a new pilot uniform

Amazon Air launched a pilot program with a new uniform collection, and pilots needed a clear introduction to how to wear it. I designed and laid out the 17-page style guide, using on-body photography and feature callouts to set the standard for wear and give pilots their first full look at the uniform system.

INSIDE THE GUIDE

DESIGN SYSTEM HIGHLIGHTS

Styling clarity through on-body demonstration
Photography shows fit, proportion, and layering.

Design intent made visible at the point of use
Callouts explain function and comfort where they matter.

Consistency across climates without visual drift
Outerwear options keep one professional look.

System-ready execution for distribution and scale
Clear layouts let pilots, HR, and leadership apply one standard.

IMPACT

  • Established a shared understanding of uniform standards for a newly formed pilot team

  • Clarified the purpose behind key design and styling decisions

  • Reduced questions and friction during onboarding and uniform distribution

CHALLENGE

The guide had to introduce a new visual identity and set clear expectations for a newly formed pilot team, in a way that felt intuitive and authoritative. The client asked for guidance rather than rigid do and don’t rules, and our studio set the wearing standards from its experience with corporate and aviation uniform programs, with limited pilot input.

WHAT I OWNED

Design and layout of the 17-page guide, including photo selection and how the photography, feature callouts, and outerwear options are presented. I worked with my manager and creative director to align pilot needs with the brand.